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Former Mindshare CEO Jed Glanvill launches independent media specialist firm Glanvill&Co

Former Mindshare UK Chief Executive and EMEA Regional Leader Jed Glanvill has launched media specialist firm Glanvill&Co.

Glanvill&Co’s key differentiator is flexibility; delivering retained expert media services to customers in a flexible way. They believe that top media talent will be attracted to a new flexible working and partnership based model.

The Glanvill&Co business model is based on the franchise approach that is growing in the professional services sector as well as the interim management model.

The company, which opens for business today,  will be a firm of professional media specialists expert in strategic planning, account management, digital and analytics based in Central London.

Glanvill&Co follows the belief that whilst it is now a technology and data driven media world, it is still talent that makes the difference.

The way that an advertiser allocates its media investment, how this activity integrates across the business and how its effect is measured, are all areas where smart decisions will increase brand value and sales revenue.

In a complex media world Glanvill&Co believes that these decisions merit an increased professional focus delivered by talented individuals working in a new flexible way.

Jed Glanvill, Founder of Glanvill&Co, said: “I have looked at the UK media industry from the outside in and think there are opportunities to do things differently. I believe that smart media thinking is more valuable than ever to advertisers because of its integral role in business success and because of the long tail of digital media options now available.”

“The existing agency groups are all extremely good companies, very well resourced with talented people. That said, I think there is room for new ways of working and talented people are also motivated and attracted to flexible working models and partnership based firms.”

Clients and partners in the firm will be announced in due course. For further details contact:

Jed Glanvill, Founder, Glanvill&Co

More about Glanvill&Co:

As an independent firm, we are able to work in a collaborative way with advertisers and their existing agency rosters.

Along with providing retained services directly to advertisers we also aim to provide services to all types of marketing services agencies, media owners and technology companies.

The expert services will be tailored to each customer and will be provided via a flexible fee structure, thereby contributing to an important corporate goal.

The customer benefit is increased value and results delivered by bespoke fresh thinking and action.

About Jed Glanvill:

Jed Glanvill started in the media industry as a graduate trainee with BBJ (now Vizeum) Media, now part of the Aegis/Dentsu Network rising to board Planning Director.

After eight years at BBJ, the urge for a fresh challenge took him to Mindshare UK in 2000, as a Managing Partner with primary responsibility for their digital and then Futures division.

In December 2003 he was appointed UK Managing Director and then UK CEO in October 2005. In February 2011 he was promoted to the position of EMEA Regional Leader responsible for the West Europe region inc. UK, Ireland, France, Spain, Portugal and South Africa.