Category Archives: Press Releases

[24]7 and glanvill&Co Form Strategic Partnership to Deliver Customer Acquisition Cloud in the UK and Europe

Marketing technology suite personalises offers to consumers and helps businesses increase the ROI of customer acquisition programmes

London, UK— May 9, 2016 

News Summary

 [24]7, the global leader in customer engagement solutions, announced a strategic partnership with UK-based media and marketing consultancy glanvill&Co to deliver its newly launched [24]7 Customer Acquisition Cloud to European media agencies and advertisers.

The [24]7 Customer Acquisition Cloud is a marketing technology suite that leverages consumer intent to optimise and integrate search, personalisation and assisted conversion. By providing personalised offers to consumers, companies can achieve more effective customer acquisition at a lower cost and increase understanding of how media spending is driving revenue. [24]7’s leading customer engagement technology is already used by major enterprises looking to remove the friction and frustration out of customer service. Now, [24]7’s technology can help companies connect with and influence customers from initial search through to post-purchase support, offering a single, complete view of a customer’s journey.

News Facts

  • This new suite is built upon [24]7’s recent acquisitions of Stockholm-based Campanja, which offers high-frequency search bidding technology and EngageClick, which offers Dynamic Creative Optimization technology, integrated into the [24]7 platform. This enables businesses to leverage consumer intent to optimise search bidding based on where the consumer is in the purchase journey
  • glanvill&Co is led by Jed Glanvill, the former CEO of WPP company, Mindshare, and one of the most experienced and connected media professionals in the UK
  • This new partnership aims to further the current trend for marketing, advertising and customer engagement functions to work together to support the entire customer journey from initial ad through to post-sales support
  • [24]7’s Customer Acquisition Cloud is one of the few solutions that can track customer engagement with big data capability and prediction
  • As marketing and customer engagement roles come together on the advertiser side, [24]7 can help large companies organise themselves to fit this new reality
  • The vast majority of media spend in Europe is managed through agencies, who are looking for solutions that combine customer acquisition with customer engagement
  • Companies such as Wargaming, Starcom and Mediavest are using [24]7’s platform for personalised advertising

Supporting Quotes 

“This partnership is part of a bigger trend where businesses are bringing sales and marketing groups into alignment on all things customer related. As businesses do this, they look for technology that will help bridge the gap that has traditionally existed between the two groups. Our strategic partnership with glanvill&Co gives European agencies the ability to help major advertisers connect with consumers in a smarter, more personalised way.” – Scott Horn, chief marketing officer, [24]7.

“[24]7 struck me as not only a very smart technology and data company, but also one with a clear strategic vision for the future. The [24]7 Customer Acquisition Cloud will be incredibly relevant for advertisers in this region as they develop their business for the new marketing come customer engagement director integrated era.” – Jed Glanvill, chief executive officer, glanvill&Co.

Supporting Resources

Explore how [24]7’s solutions are transforming the customer journey

Read Jed Glanvill’s profile on LinkedIn

 About [24]7
[24]7 is redefining the way that companies interact with consumers. The company’s customer engagement platform assists several hundred million visitors across all channels, and engages in 1.5 billion conversations annually, most of which are automated. Using [24]7 solutions, many of  the world’s largest and most recognisable brands are anticipating and acting on consumer intent to create more personalised customer experiences. This shift to an intent-driven engagement strategy results in an order of magnitude improvement in digital adoption, customer satisfaction, and revenue growth. For more information, visit: http://www.247-inc.com.

[24]7 is a registered trademark of 24/7 Customer, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

 

Contact

Sara Paine

Napier Partnership

Tel: 01268 490 847

E-mail: sara@napierb2b.com

www.napierb2b.com

 

Marshneill Abraham

Marketing Communications Manager, [24]7

Tel: 416 518 2098

E-mail: marsheill.abraham@247-inc.com

www.247-inc.com

Former Mindshare CEO Jed Glanvill joins Quikkly as a business advisor

Quikkly - iOSAndroid and online – creators of action tags, what QR codes should have been.

Quikkly, the UK-based startup behind Quikkly Action Tags today announces the appointment of former Mindshare CEO Jed Glanvill to support Quikkly’s drive with agencies and brands in the UK.

Action Tags are what QR Codes should have been. Action Tags are easily understood by people and are optimized for instant actions in mobile apps. They are created specifically for mobile and are customizable, manageable and trackable. 

Key points:

  • Former Mindshare CEO Jed Glanvill joins Quikkly as an advisor 
  • Focusing on the brand and agency side of the business 
  • Thousands of businesses are already using Quikkly Tags to make it easier for their customers to follow or like them socially, leave reviews or connect to Wi-Fi 

London, UK, 24th February 2015 – Quikkly, inventors of the Action Tag and leaders in bridging the offline and online worlds, today announced that Jed Glanvill, former CEO of leading global media agency Mindshare, is joining Quikkly in an advisory capacity to support Quikkly’s drive to help marketers everywhere leverage the power of Quikkly to bring static media and physical world objects to digital life. 

Jed Glanvill is one of the most experienced media professionals in the UK and most recently held the position of Chairman UK and EMEA regional leader of Mindshare. Glanvill spent over 13 years with Mindshare, leaving to found glanvill&Co, his own interim talent management and consultancy firm, operating in the media, digital and marketing sector. Glanvill has worked with some of the world’s biggest and well-known advertisers including Unilever, Nestle, Ford and Nike. 

Launched in late 2014 on iOS, Android and the web, Quikkly’s Action Tags make online actions instantly accessible in the real world. When people see a Tag they are interested in, they scan using Quikkly – or a Quikkly enabled app – and something amazing happens straight away. Scan the Spotify Tag to play the song in the Spotify app right now. Scan and you have ‘Liked’ on Facebook or ‘Followed’ on Twitter. Quikkly enables consumers to engage more effectively than anything else out there, due to the simplicity, clarity, manageability and traceability of Action Tags.

The Tech City-based startup has already gained considerable interest and traction. Since launch, over 5,000 businesses across the globe have used Quikkly’s build-your-own online and mobile services to create Action Tags, which helps consumers to get the most out of what those businesses have to offer. Businesses in the US, Europe and Asia are using Quikkly, ranging from sole traders and SMEs through to large brands, publishers and more. Quikkly Action Tags have been used in print adverts; packaging, event spaces, retail and on personal media like business cards. In January, Quikkly was named one of Britain’s top 10 mobile startups to watch in 2015.

“We met Jed prior to launch and he shared our vision for a simpler yet smarter solution to the perennial problem of bridging offline and online experiences”, said Fergal Walker, CEO of Quikkly. “Quikkly is already showing engagement numbers far higher than alternative technologies. We have started to preview version 2.0 with brands and agencies and it’s another big step forward. Jed has substantial experience in the world of marketing communications and is in a perfect position to help Quikkly to accelerate our growth by building partnerships.”

“The mobile technology that drives Quikkly makes it faster and more effective for people than previous applications in this space. By instantly bridging the offline and online worlds, Quikkly creates value add engagement opportunities for brands”, added Jed Glanvill.

Quikkly is available to download for free from the App Store and Google Play.

For more information about Quikkly, visit www.quikklytags.com. 

- ENDS -

About Quikkly

Quikkly is the first and only company offering Action Tags, which enable anyone to connect to the stuff they want – lightning fast. Quikkly is free for everyone (Brands, Agencies or Individuals) to use – and it only takes a few moments to set up a Quikkly Action Tag via your mobile or the web-based platform. Quikkly is available globally. Quikkly is privately funded with its headquarters in London, UK.

Jed Glanvill appointed project director to review audience measurement

Jed Glanvill, former CEO of Mindshare, is to oversee the audience measurement review initiated by the national newspaper industry last month. Initially for a six month period, Glanvill will chair an Advisory Group, which will agree the brief for a future-proof cross-platform measurement system and approve the appointment of the research providers.

Starting on 1st September, one of his early tasks will be to recruit the Advisory Group, which will be made up of members from the IPA and PPA, as well as the NPA. He will also consult with the NRS, the current provider of newspaper audience measurement, to establish the best way forward.Glanvill will continue to build his interim talent management business, Glanvill&Co, in tandem.

Glanvill, who has over 20 years’ experience in media, was previously deputy chairman of the IPA’s Media Futures Group in his capacity as CEO of a top 10 media agency. Commenting on the new role, Glanvill said: “I think that now is the time to grab the opportunity. I look forward to working with the industry to establish the universally sought after improved measurement system.”

Rufus Olins, CEO of Newsworks, said: “Jed is a seasoned leader with a hands-on approach and a practical understanding of the role audience research plays for media owners and agencies. The industry is fortunate to be able to draw on his experience and relationships.”

At the same time Mediatique, the respected strategic advisory firm, has been appointed to work with Glanvill. Mediatique has conducted a wide range of projects in the media industry including work for ITV, Channel 4 and a report for Ofcom into the provision of news in the UK. The firm is run by Mathew Horsman, former equities analyst at Investec and one-time Media Editor of The Independent.

For more information please contact:

Rufus Olins

chief executive

email: rufus.olins@newsworks.org.uk

phone: +44 (0)20 7839 8935

Liz Jaques

communications manager

email: liz.jaques@newsworks.org.uk

phone: +44 (0)20 7747 2133

glanvill&Co appoints first Non-Executive Director

glanvill&Co appoints Mark Clement as first Non-Executive Director

Today, recently launched interim talent management firm; glanvill&Co announced the appointment of Mark Clement as their first Non-Executive Director. Glanvill&Co operates in the media sector, offering fast track career experiences and flexible working for top talent. Agencies, media owners and advertisers get access to media communications experts on a flexibly deployed basis.

Mark Clement has an extensive background in the world of corporate finance and involvement in the launch and development of new companies. He has previously founded and developed 25 companies, the collective value of which is now worth over £1.75 billion.

Commenting on this appointment Jed Glanvill, founder glanvill&Co, said “I am delighted that Mark has decided to join. Having been involved in many successful new business start- ups, his advice, guidance and financial expertise will greatly help us fast track our development”

About Mark Clement:

Mark Clement (2)

Fellow of the Institute of Chartered Accountants in England and Wales, Fellow of the Chartered Institute of Securities and Investment. Member of the Institute of Directors, MBA, BSc (Econ), Senior Management Programme INSEAD. Ex PWC,  ex Director Corporate Finance, CFO/COO of 2 publicly listed companies, founder and CEO of one of Europe’s largest Life Science Venture Capital groups

Currently Mark is non-executive director/chairman on 4 companies.